Territory Sales Representative

Regina, SK

High Tide Inc. is looking for an experienced cannabis route sales representative for the province of SaskatchewanAs a Territory Sales Representative, you will be responsible for generating wholesale business from 3rd party dispensaries throughout the province on behalf of our wholly owned subsidiary Valiant Distribution based in Regina, SK.

You have been in the cannabis industry for at least 3 years in a wholesale/b2b sales or business development role. You understand the vast landscape of categories, products and LPs offered in SK. You have an existing network of dispensary retail relationships in the province and understand the unique selling process required for cannabis wholesale sales. 

You will establish buyer relationships through phone, email and in-person canvassing and have a strategy for cultivating new relationships. You know how to uncover a client's needs and curate a unique product solution. You have strong category management and selling skills. The role will be expected to deliver profitable growth in the form of new customers and new opportunities.

Key Accountabilities/Duties:

  • This position is focused on selling a large catalog of LP cannabis products (smokables, consumables, topicals, accessories)  to 150 plus dispensaries throughout Saskatchewan.
  • Generate sales through direct outreach via all mediums (in-person, email, telephone etc.). This position will involve a combination of time spent in the office (home office, and Regina office) and in-market across the province.
  • Ideate and execute promotional and marketing campaigns to drive adoption of our catalog.
  • Actively manage your accounts and improve growth sales pipeline.
  • Organize and utilize CRM and report management.
  • Qualify new business prospects and build an active, high potential prospect list.
  • Solicit and forward account onboarding, sales agreements, and order forms for processing.
  • Enforce the company policy of cash in advance and assist in the collection of legacy A/R.
  • Maintain a high level of service to existing customers; managing the customer relationship from contract execution through delivery to after sales service; and soliciting referrals from customers.
  • Achieve quarterly sales quotas.
  • Perform other duties as required.

Qualifications/Must Have:

  • Minimum of 3 years working knowledge of Canadian cannabis market, and current cannabis strains, products, and accessories.
  • Direct selling experience in Saskatchewan cannabis market/territory, preferably in wholesale sales.
  • CannSell certification, or ability to pass a CannSell certification.
  • Ability to bring and leverage existing dispensary relationships in the Saskatchewan market.
  • Ability to work in a fast-paced, dynamic environment.
  • Proficient at curating cannabis products for customers using a consultative selling framework. 
  • Proficient use of a CRM system to show pipeline growth and accuracy in forecasting information.
  • Demonstrated ability to plan, build, execute new customers in assigned province/region-Saskatchewan.
  • Demonstrated ability to manage a portfolio of assigned customer accounts.
  • Demonstrated ability to anticipate challenges and act accordingly to minimize impact through strong customer management.
  • Successful track-record of exceeding goals and quota.
  • Ability to demonstrate strategic approach to new & existing customers and opportunities through opportunity planning.

Attributes/We Value:

  • Entrepreneurial mindset.
  • A motivated individual requiring minimal supervision.
  • Shows initiative and focused on results.
  • Excellent interpersonal and communication skills.
  • Team player.
  • Strong negotiating and problem-solving skills. 
  • Creative, think outside of the box to increase sales.
  • Energetic and enthusiastic.
  • Local engagement in the Saskatchewan marketplace.
  • Capable of working autonomously.

Compensation and Benefits:

  • Starting salary of $65,000 - $75,000/year based on experience.
  • Commission incentive plan, with unlimited earnings potential.
  • Reimbursement of travel and accommodations expenses.
  • Benefits plan effective immediately.
  • Opportunity for advancement within the larger High Tide portfolio of companies.

Does this sound like it is an opportunity that you have been waiting for? Then apply today and grow with us!

The job posting reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job. There may be additional duties, responsibilities, and qualifications for this job.

Please note that candidates applying for openings must be authorized to work in Canada.

We thank all applicants in advance for their interest, however, only those selected for an interview will be contacted.

About Us:

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant. High Tide (HITI) is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis, including:

Bricks & Mortar Retail: Canna Cabana™ is the largest non-franchised cannabis retail chain in Canada, with 165 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in Canada.

Retail Innovation: Fastendr™ is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup.

E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

We are a team resolute in purpose and passion. forever ahead of the currents and we are The Rising Tide of Cannabis. Our values are:

  • Passion
  • Diligence
  • Achievement
  • Dependability

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022 and 2023 by the Globe and Mail's Report on Business Magazine and was ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023. To discover the full impact of High Tide, visit www.hightideinc.com.


JOB CODE: 661232